Chief Executive of Hospitality Leadership Ltd and Motivational Speaker
Alan offers the following keynote
'ACTION CENTRED LEADERSHIP'
John Adair, perhaps the world’s leading authority on
leadership development, describes leadership as:
“One of the most fascinating and mysterious subjects in the
In this keynote presentation, Alan Cutler, Chief Executive of Hospitality Leadership Ltd, shares with
the audience his own fascination of the subject, whilst also seeking to demystify it, using Adair’s Action Centred Leadership model as the
basis of a straight-forward, but comprehensive, approach to leadership development at all
levels within an organisation.
'BE THE FULL JIGSAW!'
How to Solve the Hospitality Leadership Puzzle
A powerful presentation that challenges managers to measure their leadership skills against the six pieces of The Leadership
Jigsaw: vision, example, relationships, motivation, empowerment and, last but not least, communications
He develops the theory and application of The Leadership Jigsaw to demonstrate to the
audience that nobody can be an effective leader if they are: One Piece Short of a Jigsaw.
Learning the Lessons of The Hospitality Leadership Excellence Survey
Alan conceived and led The Hospitality
Leadership Excellence Survey. In it he undertook in-depth interviews with 25 of the top leaders in the UK
hospitality industry, from the Chief Executive of the biggest contract catering company in the world, through cost sector service providers
to the manager of a single hotel. In this keynote presentation he shares the practical leadership lessons that made these hospitality
leaders so exceptional - their leadership recipes!
'PROUD TO SERVE!'
Designed for front-line, customer-facing staff, this is a highly motivational speech in which Alan uses his personal
experiences during his over 30 years working in the hospitality industry to inspire the audience to be proud of:
This is a thoughtful examination of how to promote a hospitality provider by carefully constructing a
service promise based on achievable tangible (product) and intangible (service) customer benefits. Yet a service promise will only be successful
if it is delivered, indeed exceeded, by the customer-facing staff. Alan invites the audience to re-evaluate their approach to marketing in
order to promote AND realise service excellence
'PRESENT LIKE A PRO'
Ten Ways to WOW your Audience
Leaders very often have to stand up in front of a group of staff, customers or even their own
managers - yet public speaking is the greatest fear most people have! In this humorous and enlightening presentation, Alan takes the
audience through a ten-step approach to preparing for, and delivering, the speech of their lives. From 'understanding your audience' to 'the use
of visual aids and props', he shares all his tricks learnt as a past member of The Professional Speakers Association.
Alan has never scored less than 83% audience approval rating in respect of both the content and delivery of his
Here are some recent comments following his presentations:
"Clear, concise and relevant presentation which was very
"Very well presented with great enthusiasm. Excellent PowerPoint and video
"Articulate, variety of styles, very interesting to participate in, especially at the end of
"Made it all very relevant and interesting. Very hard to pick out the best
Some of Alan's recent major speaking engagements:
Presentation Evaluation (out of 10)
"In my view, your presentation was excellent and right on message. I also know from feedback received
from delegates thet they too appreciated it and found it rewarding"
Ralph Riley, Chief Executive, Institute of Sport and Recreational Management
AMSU 'Be The Full
"Having attended one of Alan's sessions at the Chartered Management Conference, I booked him for a
conference of senior managers and lead elected officers. I am delighted to report that he was well-received by a demanding audience. The key to
this is the simplicity of The Leadership Jigsaw - it really does communicate well"
Mark Grayling, Chair, Association for Managers in Student Unions
I of H 'Be The Full
"The universal feedback from the delegates was highly positive, and reinforced the importance of focusing
on relevant subjects delivered by experts in their fields. I am very grateful for your contribution to the success of the event"
Philippe Rossiter, Chief Executive, Institute of Hospitality
Business Club 'Present Like a Pro'
"Alan Cutler recently spoke at one of our business events. His topic was 'Present Like a Pro'. The
evening was a huge success and Alan demonstrated by his own presentation how it should be done - whether it be presenting on a one-to-one basis,
or to a large assembly. Alan is a real professional and he shared invaluable knowledge and information. We had such good feedback from our
members on that evening that I'm sure we will be asking him to speak again in the future"
Lesley Lambert, The Business Club
IIB 'Be The Full
"Thank you for your professionalism shown to our Associates. Your session on leadership provided exactly
the focus I wanted in challenging my colleagues to address those issues they need to overcome on a day-to-day basis. The feedback I have received
was very positive"
Alistair Cox, Institute for Independent Business
CMI Motivation in
This was a one-off presentation to the Chartered Management Institute's Annual Convention
Hotels ' Leadership Recipes'
"The presentation Alan Cutler delivered for Radisson Edwardian Hotels during our
leadership retreat was insightful, thought-provoking and inspiring. The feedback we received from our delegates was that Alan's presentation was
very relevant to our industry and helped make a clearer connection between when they need to lead and when they need to manage their
Omar Ismail, People Development Director
Master Innholders Annual Conference 'Leadership Recipes'
"It was fascinating to hear your views on leadership, which made an ideal opening to our conference. Your
session was brilliantly presented, aroused great interest and continued to be a subject of great discussion over lunch the next day. We aim
to send delegates away with a collection of ideas and inspiration which may have some impact on their business in the year ahead and your session
clearly achieved this."
Richard Ball, Chairman